Washington – The SportsGrid Network and the American Gaming Association (AGA) are partnering to promote responsible sports betting through AGA’s Have A Game Plan.® Bet Responsibly. public service campaign.
Through the partnership, SportsGrid will promote Have A Game Plan via its multimedia content platform, including live programming and its website and app.
“The AGA’s Have A Game Plan campaign sets important standards for the industry to embrace, and SportsGrid is pleased to join the initiative,” said SportsGrid Chief Operating Officer Adam Kaplan. “SportsGrid’s management is committed to supporting Have A Game Plan across the marketing and advertising of sports wagering on the company’s multimedia platform.”
Launched in 2019, Have A Game Plan brings the broader sports betting ecosystem together around a common consumer education message, focusing on the four principles of responsible wagering for those who choose to bet:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
“Media companies are one of the most important players in effectively educating consumers on responsible wagering, and we’re grateful to SportsGrid for bringing Have A Game Plan to their broad audience of sports fans and bettors,” said AGA Senior Vice President Casey Clark. “As sports betting is increasingly discussed across media, it’s critical for stakeholders like SportsGrid to continue to lead the way on elevating responsible gaming.”
Additional campaign partners include Bally’s Corporation, Barstool Sportsbook, BetMGM, betPARX, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NESN, New York Knicks, New York Jets, NBA, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, USFL, U.S. Integrity, Vegas Golden Knights, VSiN, Washington Commanders and WNBA.
SportsGrid, Inc. is the multimedia content and technology company providing digital innovative solutions for the convergence of sports content, gaming, and NextGen interactive video technology. The SportsGrid multimedia destinations include SportsGrid Streaming Video Network, SportsGrid Radio, SportsGrid.com, and SportsGrid Studios. SportsGrid intelligence and data are provided by Sportradar featuring the seamless integration of their real time comprehensive data feeds and content solutions. For more information, please visit sportsgrid.com.
About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA’s diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.
About the Responsible Marketing Code for Sports Wagering
The Responsible Marketing Code for Sports Wagering includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital marketing activity of sports wagering where consumers are encouraged to place real money wagers. Industry stakeholders and consumers can flag perceived non-compliance on AmericanGaming.org.
SportsGrid Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Public Service Campaign was first seen on Sports Betting Operator