The Kentucky Horse Racing Commission last week rolled out a set of emergency regulations designed to get legal wagering up and running by the start of the NFL season. The regulations, which outline a $50,000 application fee with $10,000 cost for renewal, leave operators latitude in certain areas while clamping down in others.
Kentucky will become the biggest legal wagering state to allow betting starting at age 18. Because of that, the emergency rules are a departure from the latest stringent advertising and marketing standards laid down by multiple states that have banned advertising to those under 21 or on college campuses.
The Kentucky emergency rules do specify that operators cannot advertise or market at “elementary, middle, or high school activities.” They also stay in line with the latest responsible gaming trend by prohibiting the use of “free” or “risk-free” as terminology in advertising.
The state will be on the cutting edge in terms of funding accounts, as one of a few that will allow accounts to be funded using crypto, digital, or virtual currency.
The regulations, which were written with the help of consultant Gaming Laboratories International, have some similarities to those released recently in Vermont. Operators will likely have some of the same concerns as they have raised in that state, including objections about sharing source code with a testing laboratory and being asked to make “exact” rather than “flexible” matches during the authentication process.
The emergency rules are open for public comment until Aug. 31, and an in-person public hearing is set for Aug. 22.
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Kentucky Horse Racing Commission getting legal wagering up and running by the start of the NFL season was first seen on Sports Betting Operator