TrueLayer partners with leading bookmaker William Hill for instant pay-ins and payouts

31 October, 2023 London (UK). TrueLayer, Europe’s leading open banking payments network, today announced that iconic UK gaming operator William Hill is now using TrueLayer’s Payments product to enable instant pay-ins and payouts for players in the UK.

Users can now select the Instant Bank Transfer option to quickly pay into their William Hill accounts. Powered by open banking and using instant payment rails, these transactions also allow customers to transfer their winnings directly to their bank account in seconds, offering a superior user experience.

Payments from TrueLayer are authenticated directly with a player’s bank, ensuring PSD2 and SCA compliance as well as significantly reducing the risk of fraud and unauthorised transactions.

One of the UK’s most notable bookmakers, William Hill has been a leading name in UK gaming since 1934. Its key offerings include sports betting, casino games, bingo and poker.

Open banking payments facilitate the instant experiences that iGaming customers increasingly value. Research from TrueLayer and YouGov shows that 8 in 10 European players consider quick payouts important when choosing a betting provider.

Instant pay-ins and payouts are also crucial to winning new users and fostering customer loyalty. More than half (55%) of iGaming players in Europe said they were likely to switch to a provider that offers instant providers, while 64% said they’d be more likely to trust an operator that offers instant withdrawals and deposits. One in four customers (28%) even said they’d consider depositing more money if they could withdraw their winnings instantly.

Laura Manning, Payments Manager at William Hill, said: “William Hill greatly values customer experience and partnering with TrueLayer is an important power move in providing a top-notch service to our clients. By using their unparalleled payment solutions, we’re able to offer instant payment options whilst providing reliable and secure services and keeping our commitments to helping our customers stay in control. Integrating with TrueLayer was seamless – they’re an agile company with a nice, smart team that’s easy to work with.”

Roberto Villani, VP of iGaming at TrueLayer said: “Working with William Hill, one of the biggest gaming brands in the UK, is a further testament to how TrueLayer is delivering the best in class instant payment experience to players. End users value instant experiences: by embracing the innovations of open banking, William Hill have shown the importance of prioritising the player experience.”

About 888 Holdings

888 Holdings plc is one of the world’s leading betting and gaming companies. The Group owns and operates internationally renowned brands including William Hill, 888, and Mr Green. In addition, the Group operates the SI Sportsbook and SI Casino brands in the US in partnership with Authentic Brands Group.

Incorporated in Gibraltar, and headquartered and listed in London, the Group operates from offices around the world and employs over 11,000 people globally.

The Group’s mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people’s day-to-day lives. It achieves this by developing state-of-the-art technology and content-rich products that provide fun, fair, and safe betting and gaming entertainment to customers worldwide.

About TrueLayer
TrueLayer is Europe’s leading open banking payments network. We power smarter, safer and faster online payments by combining real-time bank payments with financial and identity data. Businesses big and small use our products to onboard new users, accept money and make payouts in seconds, and at scale.

We’re live across 21 countries and over 10 million users trust us to process their transactions. Though we’re not stopping here. We’re on a mission to change the way the world pays. And we won’t stop until we’ve unlocked the full potential of payments. Visit

TrueLayer partners with leading bookmaker William Hill for instant pay-ins and payouts was first seen on Sports Betting Operator