NFL signs Caesars, DraftKings and FanDuel as first US sportsbook partners

NFL signs Caesars, DraftKings and FanDuel as first US sportsbook partners

North America’s National Football League (NFL) has announced that Caesars Entertainment, DraftKings and FanDuel will become its first official sports betting partners in the US.

Each of the multi-year agreements will allow the gambling operators to leverage official NFL marks within the sports betting category and activate around retail and online sports wagering.

Caesars, DraftKings and FanDuel will also engage with fans through NFL-themed free-to-play games, as well as have the right to integrate relevant sports betting content directly into NFL Media properties including NFL.com and the NFL App.

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