Morgan Stanley Research / US Sports Betting: Would a >$3B Potential ESPN Deal Be Money Well Spent?

Morgan Stanley Research / US Sports Betting: Would a >$3B Potential ESPN Deal Be Money Well Spent?

ESPN is reportedly in brand-licensing talks with sports book operators. According to the WSJ on Friday, ESPN (owned by DIS, which is covered by Ben Swinburne) has held talks with multiple operators, including CZR and DKNG, about a potential licensing deal that would be worth >$3B over several years. The report is unconfirmed and none of the companies have commented on it to our knowledge. If a licensing deal were to be confirmed, the devil would be in the details, including how many years and what exactly is covered, though it sounds like a betting operator would be able to create an ESPN-branded betting product.

Continue reading Morgan Stanley Research / US Sports Betting: Would a >$3B Potential ESPN Deal Be Money Well Spent? at Sports Betting Operator.