September app downloads remain strong through football season.
Based on Sensor Tower data, US sports betting app downloads grew ~183% y/y in Sept. The excitement around several new states launching OSB (AZ & WY launched, CT & LA launching soon) along with a noticeable increase in marketing dollars (i.e. TV ads) from betting operators were likely key contributors to outsized growth. The growth is higher than GeoComply volumes that were up 106% y/y in Sept (86% excluding AZ).