Morgan Stanley Research / U.S Sports Betting: App Downloads: September up 183% Y/Y; DFS Players Regain Lost August Share

Morgan Stanley Research / U.S Sports Betting: App Downloads: September up 183% Y/Y; DFS Players Regain Lost August Share

September app downloads remain strong through football season.

Based on Sensor Tower data, US sports betting app downloads grew ~183% y/y in Sept. The excitement around several new states launching OSB (AZ & WY launched, CT & LA launching soon) along with a noticeable increase in marketing dollars (i.e. TV ads) from betting operators were likely key contributors to outsized growth. The growth is higher than GeoComply volumes that were up 106% y/y in Sept (86% excluding AZ).

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