How DashTickets enables a safe gambling experience for New Zealand’s pokies enthusiasts

DashTickets is an online pokiesmagazine founded in 2009 by Matthew Robert Davey and operated by Dash Tickets New Zealand Limited. Started as a small project, over the years DashTickets grew into one of the most authoritative and well-known niche websites in the country, with thousands of players relying on its comprehensive reviews and articles to form opinions on available online casino options.

To achieve this level of recognition, the team behind DashTickets pokies magazine had to ensure several different standards and follow strict guidelines that make every single review informative, unbiased, and easy to read. In an industry filled with paid articles and advertisements, earning trust from an audience has proven to be exceptionally difficult, which makes DashTickets’ success even more remarkable. 

“We started DashTickets online pokies magazine knowing well that it would take us several years to get noticed by readers, and even more years to earn their trust. This is the hard way to achieve results in this line of work, which is why most casino media outlets just turn into content farms for certain websites instead of trying to do it. However, with such a small number of trustworthy resources, becoming one means the world for players, and it is a much better strategy for everyone in the long term,” says Mark Dash, editor-in-chief of DashTickets. 

New Zealand is a unique country when it comes to gambling regulation. While the authorities have control over local casinos — both land-based and online — there is no way they can regulate offshore casinos, which are by far the most popular among mobile pokies enthusiasts. As a result, the vast majority of players have little to no protection when it comes to interacting with these casinos. Not only do lots of offshore websites not provide convenience features for local players, they also occasionally mistreat them without having to deal with any consequences.

In this environment, the only way to ensure players get to have a great experience with no problems, regrets, or disappointments is to provide them with highly informative reviews. This way, gamblers will be able to make informed decisions and avoid unpleasant surprises. 

“That’s why we ensure that our reviews are as comprehensive and in-depth as possible. We write them using a mystery shopper approach, and we test everything from the games to the withdrawing process and customer support. Our goal is to enable players to read a review and immediately learn what it would be like if they were to try out a certain website. Each review consists of at least 10 hours of our gameplay, so imagine how many hours we have saved for thousands of players already,” says Dash. 

While the team is focused on protecting players’ best interests with its reviews, this isn’t the only type of content DashTickets aims to provide. Right now the team is working on expanding its reach to add more types of articles to its pages, including mobile pokies strategies, in-depth legal analyses, and articles on responsible gambling practices.

“We have earned the trust of our audience, so we feel like we should work extra hard for our readers now. We aim to become the go-to place for casino enthusiasts, no matter if you are interested in the news, stories, guides, or anything else. This requires a lot of work on our part, but we believe it is absolutely manageable and will be worth it in the end — we aren’t a team that takes shortcuts, after all” says Sophia Novakivska, author at Dashtickets.

Want to connect with DashTickets?

If you’re interested in contacting DashTickets or collaborating with the team as an affiliate partner, reach out via the Contact Us page.