Entain roles out a new customer protection initiative across UK brands

Entain roles out a new customer protection initiative across UK brands

Entain is using its pioneering, technology-led player protection initiative known as ARC (Advanced Responsibility and Care) to identify UK customers at greatest risk of potential financial problems and proactively implement staking limits and tighter affordability checks.

With affordability checks now live across Entain’s 14 UK brands, the company is believed to be the first leading UK betting and gaming operator to be rolling out a combination of personalized technology-led player protection, affordability checks and individualized staking limits by the summer 2021.

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