DraftKings Inc: WWE Deal Provides Another Major Touchpoint with Consumers

DraftKings Inc: WWE Deal Provides Another Major Touchpoint with Consumers

DKNG announced this morning that it had become an Official Gaming Partner of WWE ($55, rated Equal-weight by Morgan Stanley analyst Ben Swinburne).

While betting on scripted events has significant limitations (results are set ahead of time so potential for cheating is high), the partnership is focused on free-to-play pools products that will further expand DKNG’s reach and help DKNG maintain its dominant position in sports betting / iGaming, in our opinion.

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