Disney CEO says sports-betting pursuits ‘will have no impact’ on the family-centric brand because of shifting attitudes toward gambling

Disney CEO says sports-betting pursuits ‘will have no impact’ on the family-centric brand because of shifting attitudes toward gambling

Disney was worried about brand damage that could arise from the media giant’s move into sports gambling, Disney CEO Bob Chapek told investors during an earnings call on Wednesday.

But company research showed that betting partnerships would have “no impact” on the family-centric Disney brand, Chapek said, adding that a betting component could strengthen the ESPN brand, of which Disney owns an 80% stake.

“It’s driven by the consumer, particularly the younger consumer that will replenish the sports fans over time and their desire to have gambling as part of their sports experience,” Chapek said.

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