Low-cost of mobile Internet war, from the smart phone market spread to the Tablet PC market. It is reported that Google will carry Asustek to push low-cost tablet PCs; Amazon's new Tablet PC the Kindle Fire, will be this year's third quarter, its price may be around U.S. $ 199-299; Tablet PC market leading chipmaker Nvidia has said, will launch low-cost chip, the cost savings will make the Tablet PC is down to $ 199.

No shortage of optimistic prospects for the development of low-cost tablet PCs on the market. Market research firm ABI Research believes that the low-cost tablet PCs will account for 60% share of the market in 2016. All the manufacturers of low-cost strategy is the need to expand the market, but chose occupy absolute advantage in the context of the Apple iPad. The development of the Tablet PC market in virtually walking poles: one pole is the Apple iPad thriving, the other pole is the beautiful and fragrant flowers blooming, many low-cost tablet.

The flat panel manufacturers compete to push low-cost flat-panel

Tablet PC market is blowing low-cost wind, major manufacturers competing to reposition itself in the low-priced products.

Amazon Kindle promise to be cheap in the end. Since the launch, Amazon tablet has always insisted on low-cost strategy for victory, overwhelmed by the latest Kindle product still continues past the cheap route. Amazon plans to market three new Kindle Tablet PC in 2012, including a low-end market. Allegedly, Amazon in order to reduce production costs, has been up and the other from the Taiwan region of China, Foxconn, PVI (Prime View) and Chi Mei Optoelectronics signed a cooperation agreement, these factories will Amazon Tablet PC assembly components and display.

Google gains success in the smartphone market is not weakness. It is said that Google and Amazon, competition will be and Asustek Computer, cooperation, published in the May-June 2012, seven inches and the price is not expensive tablet PCs. It is understood that in order to deal with the fierce market competition, the current macro? And Lenovo, 7 inches tablet computer prices have been reduced to about $ 279.

Tablet PC chip market price reduction news. Reported that the well-known chip development maker Nvidia has released a new computer chip architecture, and commitment to provide a sharper image, reducing the energy consumption of desktop and ultra-this. Nvidia CEO Jen-Hsun Huang said that its latest chip architecture contains enough low-cost commercial components, the cost savings will make Android tablet PCs to lower prices this summer to $ 199.

There are indications that a low-cost surge is invasion of the Tablet PC market, and the gathering is very fierce.

High-and low-side polarization trend of deepening

Tablet PC market has been the formation of a crowded situation. Statistics said that three years ago, Apple launched the first iPad tablet so far, the global market, more than 220 types of Tablet PC. At the same time, wind and water of the Tablet PC market is attracting more and more manufacturers to join them. Even in the development of the smart phone market has been less smooth Nokia, vigorously develop the WP smart phone at the same time, also intends to R & D Tablet PC. Although the flat-panel market looks the chaos, but brushed aside the representation is easy to see, now the Tablet PC market structure is like a seesaw, one end of the Apple chasing the other end of the gathering together. The price is also entirely different, iPad, clinging to the high-end market, and the other heroes to avoid Apple's edge, to seize the low-end market.

iPad "hegemony" is obvious to all. In fact, since Apple introduced the iPad, firmly grasp the leadership of the Tablet PC market. In the first half of 2011, Apple accounted for 3/4 of the market share; last year on a global scale, the iPad market share of 63 percent, a recent IDC flat market share, Apple iPad accounted for 61.5 percent of the global market. March released in mid iPad sales climbing higher and higher, the report said, its listed only within 3 days of sales broke through the 3 million, setting a new sales record for Apple.

Market analysis is also quite optimistic about the prospects for the development of low-cost tablet PC market in the the other end of the seesaw, Market research firm ABI Research believes that the next five years, priced less than $ 400 Tablet PC will be strong growth in 2016, the share of the market share low-cost tablet PCs will reach 60 percent, while the market priced at $ 400 Tablet PC demand will be reduced. In this regard, ABI Research, consumers who led the team said Jeff Orr, Jeff Orr, many priced at $ 400 the following new models of Tablet PCs to enter the market, these products primarily in India and China, emerging markets sales in the next few years, emerging countries, the Tablet PC market will see strong growth on the global market play a catalytic role. "

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Designer and manufacturer of audio solutions Plantronics today announced its smallest and lightest wireless headphones in the form of a drop - BackBeat GO. The new headset is ideal for making calls from mobile phones, listening to music and podcasts, video with sound quality on smartphones, tablet PCs, MP3-players and other mobile devices that support the format of Bluetooth. BackBeat GO relieve users from the discomfort that arises because of the constantly interfering cord headphones while traveling on public transport, sports, walking down the street and in any outdoor activity.

As promised by the manufacturer, the compact creates a surround sound headset, and also supports echo cancellation and noise, making the sound clean. With built-in controllers can receive calls, scroll through tracks, adjust the volume on smart phones, MP3-players and other devices. Main technical characteristics of new items:

Bluetooth profile A2DP (Advanced Audio Distribution Profile);
protection from ambient noise;
USB-adapter 2 in 1 headset for simultaneous charging and Smartphone;
display the charge level on the headset screen smartphones based on Android and iPhone;
the time of talk and music - up to 4.5 hours;
While working in standby mode - 10 hours;
Weight - 13 grams.

The suggested retail price Plantronics BackBeat GO is 2999 rubles. In the Russian market the novelty will not too soon - only in June 2012.

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April 10, according to foreign media reports, according to the rumors that Intel Ivy Bridge processors will launch in April 23. However, is not all of Intel's Ivy Bridge series processor chip is launched on this day.

In fact, only a handful of Ivy Bridge processor will be launched in April 23, although this 22-nanometer processor has been postponed for a few months released. For users who have ordered (or buy) a suitable motherboard, the mainstream desktop processors are not much better than anything.

After the release of the mainstream for desktop computers Ivy Bridge processor, Intel will launch in June this year, this processor for mobile devices. However, before the end of this year, Intel will not launch Ivy Bridge processor for high-end desktop and dual-socket workstation / server.

Intel is likely to be introduced in the 2013 Consumer Electronics Show, or other meeting of these powerful processors.

Intel will launch next year of a processor core 10 Ivy Bridge the EP processor. This processor is faster than the current Xeon E5 processor speed of 14-20% (Xeon E5 processor clocked at 2.4Ghz, 3GHz and 3.3GHz).

In addition, the 10 kernel Ivy Bridge, the EP processor cache is 25MB or 30MB, the power consumption from 95 watts to 130 watts.

Intel will also launch the Ivy Bridge, the EX the Xeon seven processors. This processor will Patsburg the I / O chipset, DDR3-1600 server memory (and possibly DDR3-1866 memory), and 15-16 cores, configuration, Ivy Bridge, the EP processor is also a large cache.

The processor frequency may not be much higher than the 2.4GHz. However, the four memory controllers will have a new scalable memory cache, and thus can use DDR3-1600 memory channels and each outlet 1.5TB of memory.

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Yesterday, Qualcomm announced a strategic cooperation agreement with GOME, GOME will joint the three operators, such as purchasing 12 million intelligent terminal, which mainly uses the Qualcomm Xiaolong chipset supports the intelligent terminal. At present, the proportion of intelligent machines in the country the United States mobile phone sales from 13% in the first quarter of 2010 jumped to 51 percent.

It is reported, the United States and Qualcomm will join the three major telecom operators and manufacturers in the smart phone customization, forward-looking trend research for deeper cooperation. This is the chip of the mobile phone industry R & D providers, operators, handset manufacturers and retailers for the first time the whole industry chain cross-border cooperation.

The same day, the United States and Samsung, Nokia, Motorola, Sony, HTC, Lenovo, Huawei, ZTE, Cool, Tianyu, Haier, Hisense and other manufacturers have signed a 12 million mobile phone Procurement single.

The Gome communications pressure this year. According to plan, to the end of this year, the United States communications to achieve sales of 15 million, an increase of 36 percent, with sales of close to 20 billion yuan.

A communications industry analyst, said MediaTek in low-cost smart phone chip market share. Qualcomm in order to boost performance, but also hope to expand the market of low-cost intelligent machines.

Qualcomm in the past focused on high-end mobile phone chip market, but considering the low-end handsets will be the main driving force of the future market growth, especially in China.

To get into the low-end mobile phone market, Qualcomm copied MediaTek (MTK) model of success in China, and actively promote the QRD, through a combination of hardware and software vendors to provide a comprehensive mobile phone development platform provides proven hardware and software, mobile phone companies mobile phone design can be done quickly and dramatically reduce development costs and cycle. Qualcomm also a further reduction in chip prices, not only the price war also confronted with MediaTek.

The analyst said that the current consumer can enjoy the thousands of intelligent machines in the market. However, the phone works hard to make money in these low-end products. If the United States to provide the cheap smart chip of Qualcomm's mobile phone factory OEM each phone to earn a fee of OEM products underwritten by the country the United States, Distribution cost savings, mobile phone manufacturers are willing to make money at the same time earn share.
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The bad news of the Japanese electronics industry is still emerging. The Japanese consumer electronics giant Sony intends to cut about 10,000 jobs worldwide this year to restructure the business and reduce costs.

Yesterday said a number of mainstream media exposed the above message, the job cuts account for about 6 percent of Sony's global workforce, the details of the new CEO Kazuo Hirai, Sony's restructuring plan which is also just took office on April 1, latest surfaced .

The restructuring will be the second major change in the Sony four years. As of March 2011, the company's global workforce of about 16.8 million.

The Xinhua Overseas Finance, citing sources, said the layoffs will be in two financial years ended March 2014, but in the end time has not yet been determined. Expected that the layoffs will be announced on the Sony strategy meeting held on the 12th.

Sony China said yesterday that Sony (China) Co., Ltd. There are currently no layoff plans. In fiscal 2011, Sony (China), despite the impact of the earthquake in Japan, Thailand, floods, etc., but maintained a healthy business in China, a good development.

The two restructuring "to cut 5,000 jobs

Sony has previously said would carry out reforms and can not change the field. But the tenure of employees of Japanese companies, layoffs become extremely difficult.

Sony is expected to be resorting to layoffs in the corporate headquarters as well as domestic and international enterprise group development, production, logistics and business sector. In the restructuring process in the past, Sony mainly promote the sale and integration of the production base, but will move ahead to improve efficiency in management and other departments, including the entire group.

Is expected that about half of the layoffs will be the implementation of Sony's previously announced two restructuring plans. Sony announced last month that the agreement has been reached, will the chemical products business was sold to Bank of Japan, to enable the companies to focus on electronic products business. At the same time, Sony also small and medium-sized LCD department stripped shown to the Japanese company, which is a new joint venture company established by the Government of Japan, Sony, Toshiba and Hitachi support. Sony said the two agreements will allow the company to reduce up to 5,000 employees.

The report quoted people familiar with the news that the remaining job cuts are expected to have a part of Sony's TV division. The TV business losses is the main drag on Sony for four consecutive losses of the fiscal year. Sony has revealed the need to streamline the TV business, and annual sales of 22 million to 20 million units.

"Tied to accompany" The cuts are also responsible for the 2011 fiscal year the company operated by Sony all seven executive directors, they will give up to receive year-end bonuses, including the former CEO and current Chairman of the Board's Howard Stringer (Howard Stringer) .

New CEO to start reform

By the television business downturn and other factors, Sony is expected at the end of March 2011 financial year to 220 billion yen (about $ 2.7 billion) net loss for four consecutive years in a net loss television sector for eight consecutive years deficit. Sony said that the market competition, weak demand, falling prices, the appreciation of the yen, the main factors affecting the performance.

Hirai said that before he took office to create a new management team, four major reforms will be implemented in business strategy, that is, strengthening the core business of game consoles and mobile communications-based, to reshape the loss-making television manufacturing operations, the reform of company business structure, speed up technological innovation.

In 2008 after the Lehman crisis, in December of that year, Sony has announced to cut 16,000 jobs in the world, the world's original nine TV factory reduced to four.

Japan's electronics industry across the board recession

The other major electronics companies in Japan in recent years have also introduced layoffs, wage cuts and other programs. Panasonic basically completed by the end of March this year, established plans to cut 40,000 jobs. In addition, NEC Corporation also decided to lay off 5,000 people within the group, while reducing the external commission business, which is equivalent to reduce the workload of the 5,000 people on the end of January.

In almost every day the bad news for Japan's electronics industry, in addition to a few exceptions such as Canon (Canon), the loss of other giants of the industry in the current fiscal year is expected to reach $ 17 billion. Standard & Poor's has Sony and Sharp's credit rating fell to BBB +, only two levels above junk level.

Japan's electronics industry has declined significantly in the past 10 years, shocking. From 2000 to 2010, the Japanese electronics industry's output dropped by 47 percent, exports decreased by 27%, the industry's trade surplus plunged 68%.

Analysts said the Japanese electronics companies into the plight of the direct reason is that the wrong product strategy, trying to cheap capital and manufacturing technology rather than through product innovation and Samsung upstart competition.

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April 9 news, Gome, today announced that 12 million the largest single purchase signed with the major mobile phone manufacturers, while sales listed, these new mobile phone will be held during May in the country Gome, when the proportion of Gome's stores smartphone will enhance to 80%.

It is reported that Gome Group and Qualcomm entered into a strategic cooperation agreement in Beijing, the two sides will join the three operators in China, the world's leading manufacturers in the smart mobile terminal device customization, forward-looking trend research for deeper cooperation.

Insiders said that this is the chip of the mobile phone industry R & D providers, operators, handset manufacturers and retailers to reach the whole industry chain of cross-border cooperation will be beneficial to improve the efficiency of China's mobile phone industry chain, to accelerate product replacement, and reduce the smartphone development costs.

According to MIC statistics show that in 2012 global smart phone shipments are expected to increase to 614 million, an increase of 35.8%. The PRC data show that in 2012, the smartphone market will keep 104% of the market growth rate, market sales expected to exceed 140 million units.

The rapid growth of the smartphone also can be reflected from Gome and other national chain channels. The data show that currently 13% of the country U.S. smartphone sales accounted for from the first quarter of 2010 and quickly jumped to 51 percent.

Although the market is high end smartphone attention, but the higher price has been the popularity of smart phones obstacles, ZDC statistics show, the 2011 smartphone market average price of 2321 yuan, and the majority of consumer demand for mobile phones priced between $ 800-1500. Industry experts said, to realize the national popularity of smart phones, thousands of smart phones should first promote the popularity of the beginning, but this is not enough only to rely on the strength of the retailer or manufacturer, must unite the power of the whole industry chain.

It is understood that Gome with the cooperation with Qualcomm, a joint industry chain to discuss customized 3G smartphone, which not only created the custom mode of the whole industry chain, and enhance the operational efficiency of the industrial chain, will radically reduce the price of smart phones .

It is reported that as early as the 2011 Gome has begun to test the water and Qualcomm joint China Telecom  signed a cooperation agreement with the mobile phone brand manufacturers, customized based on thousands of intelligent machines, Xiao Long, Qualcomm processor, respectively. listed on the first pin 11 and New Year last year. This custom smartphone sales of 16 million units in the country Gome.

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