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This comprehensive heritage of valuable experience
Diminished electronic Ten selection after diligent 5.1 Registration seconds into the
5.1 mini vacation, to the workers busy in the weekdays to bring a little relaxation. However, the holidays just past, has been a group of electronics industry
Enterprise himself, began the construction of the road of their own brand. This, through their active participation in the 2012 electronics industry Ten selection activities can be seen
The genuineness. In recent days, enrolled in 2012 the electronics industry Ten selection activities of enterprises according to the "seconds" increments, just two days time, registration companies have
A new high since the breakthrough of 400, the electronics industry Ten selection.
According to the author observed, nine awards of the electronics industry Ten selection are enterprises to participate in ten potential businesses, the Ten Outstanding Distributor
Several major awards of the components of national brands as well as semiconductor national brand enterprises to participate in the enthusiasm high, several individual awards popularity fades, but today open by the beginning
An upward trend. Opinion, this electronics industry to create HC Ten selection after several years of development, already mature in the industry has set a very
High status, authority is increasing every year.
The brand is productivity. Highly developed informlaptop led screen,ation products are likely to be competitors to emulate and surpass. The brand as a
Intangible assets, irreplaceable, its influence will be through continuous cumulative, precipitation, can be extended. It can be said that the brand has become
The backbone of an integral in the process of enterprise development, it plays an important role in promoting the sustainable development of enterprises.
Brand building and management of every enterprise must face the problem, its importance lies in the industry have reached a consensus, of course, the brand is a long
Of accumulated precipitation process, and can not go wrong in this process, not unwise, so only the brand as the company's own business philosophy before
Will continue to improve product quality, brand management as a long-term project to do, in order to remain invincible in the electronics industry.
2012 the electronics industry Ten selection deadline forreplacement laptop screen, registration is May 16, 2012 17:00 pm sharp, companies need to seize the time also did not sign up to participate,
This comprehensive heritage of valuable experience and ideas of the previous selection on the basis of further improvements and enhancements to the "top ten recycling achievements of the future of the business change" as the theme
, Again the whole of society is bound to dedicate an annual event!
In the second quarter could be so busy, do not hav
Japan this summer, demand for LED lighting
The summer of 2012 in Japan, since 1965, a nuclear power plant supply in the summer, the summer of 2012, more than 13 percent of the electricity gap.
HC network in Japan this summer, lack of electricity, drive the LED lighting business opportunities, accelerate the Taiwan factory received the Japanese LED lighting orders, Delta, AUO's Lunda
, The East Bay has a new single revenue, Guanglei start inroads into the commercial lighting market. The summer of 2012, probably since 1965, the first one there is no nuclear power
Plant supply in the summer, the summer of 2012laptop replacement screen, will be more than 13 percent of the electricity gap; if temperatures soar, the most serious may be the lack of electricity 20%. It is reported that due to the Japanese power
Tight supply and demand, to boost the public awareness of energy conservation, the estimated 2012 Japanese LED lighting market will surge 69 percent to 373.8 billion yen compared with 2011. From 2011
311, Japan, the use of LED rapid increase in recent LED factory orders and then rapidly heated.
Delta Electronics CEO Yancey Hai, electricity prices rose, the power gap, attach importance to energy saving issues, Delta power the first quarter of LED revenue increase of 200 percent in 2012, Taiwan
Delta next-generation lighting technology exhibition in Tokyo, Japan in early 2012 there is a pretty good gains recently, two Japanese companies to see Taiwan's Delta Electronics is expected to
Under ODM orders.
Lunda chairman Su said that Japan's power shortage, long lighting time changed the LED is a clear trend the Lunda growth momentum in Japan is very strong.laptop lcd replacement,
In addition to the demand in Japan last year, 311 after the quake, tidal, Lunda single month lamp shipments reached 400,000, and then recently, buttressed by his group advantage, made ??the Japanese
Customers' ODM orders Su Feng estimates, orders in Japan is several times the growth.
As the LED market backlight demand continues to heat up, plus LED lighting coming season, The Lunda order visibility has been to the end of June, Lunda executives said,
In the second quarter could be so busy, do not have to worry about the third quarter.
Internet companies get together
Smartphone battlefield new faces surge
HC electronic network as the main Internet portal of the mobile Internet era, smart phones are subject to the concern of the new forces of the non-traditional mobile phone manufacturers.
As one of the core enterprise of China Electronic Information Industry Group, Shenzhen Sang Fei Consumer Communications Co., Ltd. has once again successfully got Netherlands Huang
Home Philips mobile phone products, 5-year exclusive license, which is seen as an important action of the force of China's electronic smart phone.
Managing Director of Sang Fei, Chen Town, to accelerate the penetration of mobile Internet, surf the Internet using a mobile phone, mobile office, social and entertainment
Increasing the number of users, functional applications, the scalability of smart phones will undoubtedly meet the user's habits, the gradual expansion of market share
It is based on this judgment, the day of the signing site, Sang Fei has also released a 2012 four new Philips mobile phone W632, W930, W732, of Living Scatted in
. Sangfei communications chairman Zhang Yongping, admits that the Philips phone in popularity, with Apple, Samsung (microblogging) is indeed not very high. Therefore, from
Last year, communication Sangfei cooperation with operators, and we have some models to the market as a custom machine. Sangfei communication will continue this year
Full co-operation with operators, expected sales target of 100 million to 200 million units.
Internet companies is the main army to invade the smartphone market.
Following Alibaba (microblogging) OS system "Hornet", (microblogging) and easy phone, the grand mobile phones and other Internet companies involved smart phones
Have appeared after the May 4, Qihoo 360 chairman Zhou Hongyi (microblogging) also said it would release 360 ??special for your mobile phone. While in the international aspects of Facebook
The rumors and Amazon (microblogging), or will launch its own brand of smart phones, has recently rampant.
New mobile phone forces to intervene
360 as an open platform, do not do mobile phones, but we decided that the international and domestic vendors launched a number of 360 special for the machine.
Hope that the partnership is basically zero profit to the high configuration smartphone special supply of 360 users. On the evening of May 4, Zhou Hongyi, the microblogging said.
The so-called 360 for special machine that mainly covers the 360 ??mobile phone applications, smart phones, but the 360 ??does not do the phone, nor posted 360 in the mobile phone
Brands, both in content.
This is just one month's time, the four force Internet companies of the smart phone market.
Prior to this, the grand just released the rumored grand phone real machine picture, Baidu and the production of smart Foxconn a Baidu cloud-based intelligreplacement laptop screen,ent terminal platform
The phone message spread like wildfire, the Alibaba smart phone operating system Ali cloud OS2012 ushered in a new member of Amagatarai W806.
Following Facebook will launch its own brand of smart phones rumors, Amazon will enter the smartphone market news spread, the public
The Secretary has launched the world's most successful Android Tablet PC. Market research firm ABIResearch analyst Appleton Maka Ni on Amazon
, The introduction of the smart phone is entirely logical.
Not just the Internet enterprises, Sangfei and other technology companies also started on the layout of the smart phone market. April 27, Shenzhen, on behalf of the Chinese electronics and fly
Philips to renew the five-year exclusive license to the Philips brand of mobile phone products. Under the agreement, communication Sangfei Philips mobile phone-related patents and licensing to make
Right to an exclusive license to the Philips brand in the next fivlaptop led screen,e years, the Philips brand mobile phone sales in the domestic and foreign markets.
Internet companies get together
In fact, the non-mobile phone manufacturers to enter the smart phone is not new, the peak of every development of the smart phone in the other forces more attention to each other
Networked enterprises, especially so.
Two-thirds of the smart machine buyers from 25 to
Quarter Android intelligent machines in the United States share increased to 61%
HC electronic network NPD on Monday said in a report in the first quarter of this year, Android in the U.S. smartphone market share increased to 61%, the iOS share fell
HC electronic Reuters SAN FRANCISCO, May 8 morning news, market research firm NPD on Monday released a report that the first quarter of this year, Android in the United States
The smartphone market share increlaptop led screen,ased to 61%, the iOS share fell to 29%.
The report said, the Android in the first quarter of this year in the U.S. smartphone market share of 61%, higher than 49% in the fourth quarter of last year. While the share of Apple iOS
Fell to 29 percent, down from 41 percent in the fourth quarter of last year.
Apple iOS share of the shopping season in the fourth quarter of last year to enhance to from iPhone4S the strong demand, the phone was listed in October last year. With the arrival
In the new year, Android regain lost ground and market share recovery in the first quarter to the standard of the third quarter of last year.
While Apple has lost some share in the first replacement laptop screen,quarter, NPD believes that Sprint as the iPhone seller, based on share
By somewhat improved. Android and iOS total occupy 90% of U.S. smartphone market share.
The data show that intelligent machines accounted for 66% of U.S. mobile phone sales in the first quarter of this year. The top ten best-selling machine is smart machines, half of which comes from
Apple, three from Samsung (microblogging), Motorola (microblogging) and HTC (microblogging) each a.
The smartphone market is still much improvement in the first quarter of the space, almost half of the smart machine sales from mobile phone users. Nielsen's data show that
Two-thirds of the smart machine buyers from 25 to 34-year-olds.
In an interview, Zhou did not disclose the object
Zhou Hongyi: millet, not to mention the success of mobile phone free future
HC electronic network 360 to enter the mobile phone industry news shocked the industry again, for a time become the most popular topic of microblogging.
At 19:30 on May 4th, Qihoo 360 Chairman Zhou microblogging said, "I thought about it for half a year, today will announce an important decision."
Leaving just 18 words in 10 minutes is forwarded tens of thousands of times. And cause all the conjecture of the industry and users. Most people think the 360 ??will be
And a grand merger of the Chinese Internet, the birth of the fourth pole. But did not think of 10:45, Zhou revealed the answers, they will enter the mobile phone market.
Zhou said that the Internet services, software becomes free. Phone as a hardware and internet terminals, future trends are willing to
Given "free". But this requires a process, software is a virtual product, free price is zero, the cell phone as the hardware, the hardware is free not
Means that the price is zero, but it does mean that profit is zero. Price and cost is very close to this idea and when we do free anti-virus is the same,
Just out of this behavior will be interpreted as deviant, we think it is incredible. In fact, selling hardware of this business model for mobile phone manufacturers is purely
The style is difficult to maintain profits is getting lower and lower. This time we are looking for mobile phone manufacturers, but also to explore, take a look at the Internet free mode do on the phone
On the Internet free mode on the phone. We wish to explore such a direction.
Zhou do mobile phone known as the "360 special for your mobile phone. In an interview, Zhou said, now feeling a lot of intelligent machines are too expensive, it is
More than a thousand machines, performance, configuration off than the lower. So we find a number of mobile phones at home and abroad partners to our users to persuade them to
For high-performance, highly configurable, but the low price of smart phones. For firms, there may be a lot of concerns, so we only available to 360 users.
It is understood that currently, 360 users have hundreds of millions. Zhou believes that the 360 ??so-called special for the machine to indicate that a concept, that is, 360 do not do the phone,
Not posted to other mobile phone brand.
Currently, many Internet companies do mobile phones, such as Ali, Baidu, and even millet. In fact, these vendors have their own advantages. Ali,
Electric's business and the leading cloud computing; Baidu search and technology, trying to solve the problem of the entrance and exit; millet much like gambling, but mine
Army bite the bullet and go on, and succeeded.
Zhou Lei Jun is also more recognition "mobile phone" this view to the Internet the way, but he believes that the millet and not successful. He said: "I think
Millet give you a good start, but now let alone succeed. Illustrates a token, if the Internet companies can use the idea of ??the Internet, the user bodyreplacement laptop screen,
Experience to do our best to make the best cost performance of the phone, I thought it must be welcomed by the majority of users. "
And the nature of Ali, Baidu, millet, 360 do not own cell phone, but very mature in this industry, very successful companies
Cooperation. To build a platform, playing a bridge between the mobile phone manufacturers and users. "Zhou stressed.
Zhou believes that the common people, who are able to provide them with the best service, lowest price, you can move the hearts of consumers, which no
Things start key. I see this half a year mobile phone market, there is a strong feeling, the mobile phone industry and the Internet industry will have a strong collision and fusion. Three years to
After looking back, I said: Whether it is Internet vendors do mobile phones, mobile phone manufacturers do, and finally through the Internet value-added services
To make money, rather than to make a one-timlaptop lcd screen, e money by selling hardware. The future is a general direction, but it requires our brave drops to try and explore. Also
May be a different mobile phone manufacturers to launch the different price range and positioning of the phone, but to ensure that the same price per a configuration is the best mobile phone
Use the experience to do our best. This may be the target we have to consider.
In an interview, Zhou did not disclose the object of the cooperation, time to launch unknown.
The following is the top 25 technology companies l
Technology companies pay list: Cisco per capita of over $ 120,000 topped
2012 07 15 9:59 Artesyn Technologies microblogging MingXuan the I (0) Font Size: T | T [REVIEW] Business Insider, writer Matt Linley few days ago, according to U.S. employers to evaluate site Glassdoor.com data selected employees an average of the highest paid 25 technology companies. The results show that Cisco employees to the average salaries of $ 122,300 topped the rankings.
The IDG (MingXuan), Beijing July 14, according to foreign media reports, the technology blog Business Insider writer Matt Linley (Matt Lynley) based on data provided by U.S. employers to evaluate site Glassdoor.com selected employees average annual salary of the top 25 technology companies. The results show that Cisco employees an average annual salary of $ 122,300 topped the rankings. The following is the top 25 technology companies list the average pay of employees:
The average wage: 12.2314 million U.S. dollars; maximum wage: Senior Director (20.8679 million); the minimum wage: Customer Support Engineer (6.9683 million U.S. dollars)
The average wage: 11.8290 million; maximum wage: Director of Product Management (15.4330 million); the minimum wage: Account Manager (6.4333 million U.S. dollars)
Third: Insurance software as a service company Guidewire
The average wage: 11.7515 million U.S. dollars; highest wages: senior integration architect (13.2250 million); the minimum wage: Quality Assurance Engineer (9.5625 million U.S. dollars)
The average wage: 11.6324 million; maximum wage: System software engineer (13.0000 million); minimum wage: the product designer (9.8222 million U.S. dollars)
The average wage: 11.1004 million; maximum wage: Video General Manager (15.8976 million); minimum wage: the game designer (7.7767 million U.S. dollars)
Sixth: the financial services software company Intuit
Average wage: 11.0575 million U.S. dollars; maximum wage: Senior Product Manager (13.4525 million); the minimum wage: web development partner (6.1161 million U.S. dollars)
The average wage: 10.9241 million; maximum wage: senior computer scientist (14.2076 million); the minimum wage: Financial Analyst (6.5600 million U.S. dollars)
Eighth: SAP U.S. subsidiary
The average wage: 10.8932 million; maximum wage: Senior Director (16.5974 million); minimum wage: the technical advisor (8.9737 million U.S. dollars)
The average wage: 10.7795 million; highest wages: Chief Information Systems Engineer (15.3606 million); minimum wage: a software system engineer (7.2288 million U.S. dollars)
Average wage: 10.7242 million U.S. dollars; maximum wage: R & D personnel (15.3420 million); minimum wage: a computer programmer (6.7103 million U.S. dollars)
The average wage: 10.6350 million; maximum wage: Technical Advisor (15.0973 million); the minimum wage: Programmer Analyst (6.2975 million U.S. dollars)
XII: Google (microblogging)
The average wage: 10.6104 million; maximum wage: Senior Software Engineer (14.0481 million); the minimum wage: Customer Analyst (6.0909 million U.S. dollars)
The average wage: 10.5354 million; maximum wage: Technical Supervisor (14.9385 million); minimum wage: Sales Engineer (7.9351 million U.S. dollars)
The average wage: 10.4858 million; maximum wage: Senior Hardware Engineer (12.2477 million); minimum wage: Product Engineer (8.5382 million U.S. dollars)
Average wage: 10.4854 million U.S. dollars; highest wages: Software Development Manager (13.2442 million); the minimum wage: Title unknown (6.2397 million U.S. dollars)
The average wage: 10.3965 million; maximum wage: Product Design Engineer (11.7185 million); the minimum wage: Mac expert (2.6561 million U.S. dollars)
The average wage: 10.2359 million U.S. dollars; highest wages: Principal Software Engineer (14.8125 million); the minimum wage: sales development experts (5.3667 million U.S. dollars)
The average wage: 10.1843 million U.S. dollars; maximum wage: Product Manager (13.3571 million); the minimum wage: user operations analyst (4.3518 million U.S. dollars)
XIX: Microsoftlaptop led screen,
Average wage: 10.0236 million U.S. dollars; highest wage: researchers (12.4126 million); the minimum wage: Technical Account Manager (8.0186 million U.S. dollars)
The average wage: 9.9026 million; maximum wage: Senior Software Engineer (11.0069 million); the minimum wage: quality assurance engineer (7.3378 million U.S. dollars)
The average wage: 9.5019 million; maximum wage: Hardware Engineer (12.1543 million); minimum wage: System Test Engineer (7.6823 million U.S. dollars)
The average wage: 9.2427 million; maximum wage: Senior Product Manager (12.5667 million); the minimum wage: hardware designers (6.8333 million U.S. dollars)
The average wage: 9.1681 million; maximum wage: Research Scientist (11.3857 million); the minimum wage: Manufacturing Technology Division (5.6770 milaptop replacement screen,llion U.S. dollars)
The average wage: 7.2949 million; highest wage: technical personnel (11.5140 million); the minimum wage: Account Manager (3.7040 million U.S. dollars)
The average wage: 7.2946 million; maximum wage: Director (11.7250 million); the minimum wage: Account Manager (5.0047 million U.S. dollars)
July 13, the reporter learned from Sina, Sina micr
Sina microblogging commercialization of anxiety: cash tight active heat to reduce
July 15, 2012 the 11:1121 Century Business Herald microblogging (1): T | T [REVIEW] the micro Bopang flow as a difficult reclamation of gold, Sina attempts to make as the leaders, the Baize Jiji. Sina microblogging business, go hard and conservative.
July 13, the reporter learned from Sina, Sina microblogging new forms of advertising upcoming, but the outside world is not yet clear it looks like. Following the April of this year, Sina microblogging announcement advertising platform in the advertising model on the fumble.
Past two years, by virtue of microblogging, Sina established Internet companies fast, the stock soared to about $ 130. , However, like to sit a "roller coaster" Sina is now back to the hard origin, the stock fell to two years ago, the level fell more than 40 U.S. dollars.
In just two years ago, Sina was anxious to explore the next generation of strategic products. Now, Sina screenwriters, it finds one in line with the trends of the Internet tide the SNS (social network) concept of products, but the huge flow is still such a difficult reclaimed gold mine ", just quietly standing there.
Sina, had anxious moments. In accordance with Sina predicted that in 2012, Sina microblogging will invest $ 160 million capital. 2011, Sina microblogging who spent $ 110 million to 120 million invested. Sina microblogging costs constitute a structure, in addition to the marketing expenses are mostly fixed costs. With the continued growth in the number of users, Sina is still growing infrastructure, network equipment and other inputs.
Sina commercialization process continues to slow its cash flow will be gradually tightened. Moreover, the slowdown as Sina microblogging new users, new users per month from the same period last year 20 million down to about 10 million, Sina microblogging heat is cooling.
Therefore, Sina must really start action. "In fact, Sina microblogging enormous potential for commercial value. In accordance with existing third-party microblogging 'large' year millions of dollars in advertising revenue estimates, Sina microblogging if to make good use of its platform, at least a year billions of dollars of advertising revenue. "July 13, waves gold CEO Zhou Jie told reporters.
However, precisely because of the Sina will be too heavy expectations on the microblogging, microblogging business attitude of cautious, as if to treat a "golden eggs hen, afraid to easily to touch, to force it.
In April of this year, Sina microblogging started commercialization. However, the outside world to see Sina microblogging advertising platform, as of now, still based on the display brand advertising mainly the effect of advertising, based on data mining is still a long way to go.
Test the water users to pay dispute
Open Sina microblogging page, whether it is the PC side or the mobile side, can be found a series of subtle changes.
Sina microblogging PC side, users see the upper right corner of the Sina microblogging has been quietly and more in the past few months, some new buttons, including: the choice of "open" and "private" function button "Expand" and select "put away". Of course, the most obvious change is the push of a series of ads in the top of the page, bottom and right of the location bar.
Landing Sina to the mobile side, the user can see at the top about fifty-six display ad rotation thing that catches the eyes of. In addition, in the "find friends" and other columns, Sina microblogging secretly joined the "Shake" and other feature settings.
Obviously, Sina has begun for the "user", "advertisers" at both ends of the force. Behind still Tencent microblogging, Sohu microblogging "eyeing" However, Sina is no longer hesitate.
However, for the commercialization of microblogging, specifically, how do, Sina does not seem to get very clear answers. Sina insiders told reporters, "we are talking about Sina microblogging ads, in fact, its logic is very easy to understand, in accordance with the (individual) to B (business) and to C try. To B for advertisers advertising value of mining to C is to further enhance the user activity through functional improvement, and even to charge users both separately and thus, but also each other one. "
In the personal realm, Sina microblogging try to user charges, including charges of micro-games. Which elicited the strongest response is: June 18 this year, Sina microblogging announced the launch of Sina microblogging membership, opened to members of the need to pay $ 10 per month. A startled thousand waves, attacks stopped.
Anwo Media CEO Guo Wei, "Sina has accumulated a large traffic base, the moment the main problem is how to flow realizable, Sina and personal front-end, back-end for the advertisers do, but front-end fees can not be sustained, and will not produce large-scale income. Sina's main source of income still is to seize the back-end fees and charges that advertiser. "
Seen in this light, the personal side, how to enhance user stickiness, make an inventory of active users to generate ad sales, this is perhaps been heavy media, light social Sina considered the most important.
According to statistics, as of May 16, Sina microblogging registered users has grown to 324 million active user accounts for more than 9%. However, Sina microblogging number of new users has slowed, at present, 10 million new users per month. Sina microblogging could make an inventory of user activity, calculated at 5% of the new active users per month, to an increase of about 15 million users a month.
Insiders told reporters, "If you can existing users to make an inventory, then the value of its advertising will be fully tapped."
Advertisers value "gold mine"
In May last year, Sina CEO Charles Chao external talk about Sina microblogging six business model: namely, precision interactive advertising, social games, real-time search, wireless value-added services, e-commerce platform, as well as digital content charges.
Today, Sina has obvious focus, focus primarily on advertising. Even in the past two years, we believe that social networking to the easiest money in the gaming arena, Sina found that it does not fit their business models.
Sina platform with Tencent and other traditional gaming platforms is that different user groups. Sina platform users older, although the level of education, higher incomes, however, the user is not strong willingness to pay is not high viscosity of the game.
Sina microblogging last year, on-line gaming platform, but most services are free, Sina is no revenue sharing with game developers. Expected the second half of this year's Facebook gaming platform will launch the charges and the limited size of pre-revenue.
From foreign experience, social networking sites, a vast reservoir of advertising and commercial value. Sina by the draw will also be targeting precision advertising. However, a traditional portal advertising boss transition to the leader of the era of mobile Internet advertising, the Sina both their own advantages, also has obvious constraints.
Sina, on the one hand, the accumulation of a good advertising base, but on the other hand, in the era of social marketing to effect billing, Sina also takes too much time and effort to dig, and explore the important one is to include data mining.
Earlier in the data mining country pairs of Science and Technology, vice president continued Yang told reporters, "The premise of data mining is to take a long time user accumulated, long-term record of the user's social attributes, behavioral rules and interactive features, and other factors on this basis, in-depth analysis and exploration of effective advertising communication channels and modes. "
Reporter from Sina internal learned, its being actively through the social interest in mapping the contents of the brand recommended to interested users, use the application page of the ad to attract fans interact, motivate users to share to create word of mouth.
In addition, in order to promote the commercialization process, Sina is to establish and perfect the microblogging infrastructure, credit systems such as microblogging, microblogging and payment systems, microblogging data mining system. The fourth quarter of this year, Sina also plans to introduce self-service advertising system to serve small and medium-sized enterprises and individual users.
Recently, Sina launched a commercial open platform in the level of technology and interfaces for developers to provide support to work together to build the service enterprise App Store (App Store), to create benefit-sharing mechanisms.
However, Sina internal tended to be conservative, has been waiting to see the outside world changing and dynamic. Zhou Jie said, "Facebook is trying to launch" sponsor "(sponsored by the story) forms of advertising in the left side of the page 100 times higher conversion rate than the original forms of advertising on Facebook in the fourth quarter of this year, large-scale before the promotion, Sina may also be in a cautious manner and learn from, there will be no major changes and breakthroughs. "
Sina microblogging commercialization of anxiety
Uncertainty about the future
In the second half of this year, is the commercialization of the critical period of Sina.
Sina microblogging commercial progress, the parties are still holding the "cautiously optimistic" attitude. At present, the major investment banks on Sina's valuation assessment disputes. July 12, HSBC Securities Sina rating on the stock initial classified as "overweight," target price of $ 62. The research firm Maxim Sina target price reduced from $ 45 to $ 44 and reiterated its "sell" rating.
Sina microblogging itself a development perspective, is also faced with many difficulties. Social media advertising in China is still a new form. The one hand, Sina need to spend more time and energy to the education market; the other hand, the Company's business schedule has kept urging it needs this work continue to accelerate, and can no longer delay delay.
In the past, Sina advertisers, large advlaptop led screen,ertising-based model for sales agent. Entering the era of microblogging, Sina will need to focus more on large and medium-sized advertising the main body, the difference between marketing work, and in the latter part of the data analysis to provide tracking service, which also constitute Sina staffing new challenges.
Reporters learned from a number of third-party advertising agencies, relatively speaking, the large Internet companies, Sina's background is relatively weak, microblogging client complexity and data analysis to differentiate Sina spend more time, effort to carry out to explore.
At the same time, social media advertising is a relatively new field, the relative scarcity of domestic professionals. The profession and the reporter said, "had a home, the Chinese founder of cooperative advertising in the United States with Facebook want to discuss cooperation matters with Sina microblogging, but found that its back-end technology is still relatively backward, it is difficult to directly open up."
Zhou Jie told reporters, "At present, the Wall Street investment bank for new forms of advertising in Facebook 'News the feed' (information flow) are there a lot of puzzled at the country, ilaptop replacement screen,ts research and fewer."
In addition, it is worth mentioning that, in 2012, with China's macro-economic deceleration, Sina portal ads to the microblogging advertising are likely to encounter new challenges and impact. The Sina whether from scratch a spring, there are still many uncertainties.
If successful, Sina will no doubt be the new leader to lead the trend of mobile Internet advertising, the glory as much as and even beyond the portal advertising after the Internet bubble in 2000. If it fails, it will be at risk, or to exit the Internet's first camp.