disorderly market is the center of interest, the parties have tried every means to make themselves more than a slice. Channels caused by underwear market every year for the terminal, the terminal operators have their own reason for existence. Some terminal operators in order to seek more profitable technology, tend to quickly copy-selling products, that is, we often say FALSIFYING, this behavior is for the brands, the price system and brand image will be severely affected. In addition, terminal operators in the business, for their own wholesale baseball hats interests, often do not implement the brands marketing policy. If the decoration stores, the brands do not follow the standard requirements, in order to save money, may choose to use relatively inexpensive materials, such as when doing the promotional activities of the brands promotional efforts do not, will refuse to run promotions. These factors also contributed to brands extreme distrust for terminal operators. Therefore, the contract is up, it will re-select the terminal operators.

To change this every year for the brand and the terminal channels of the situation, the need to start from both cheap new era hats sides. On the one hand, brands and terminal operators are to have a concept of fate, do not just blindly grabbing the money, then the goods sent to the terminal, regardless of the terminals life and death, anyway, the goods to the terminal, is piled up in inventory, not will affect the companys sales. If you do, will only make the terminal operators miserable. Brands should be real for the sake of the terminal operators, uphold the principle of honesty, in the investment, less play some tricks, on the one hand to increase the image-building; the other hand, increased product design capabilities. To enrich the system of competitive products, helping to open up the terminal market. This is because only the terminal is profitable, the real profit is considered brands. As the terminal channels, the brand should be the implementation of the policys marketing. In peacetime operations, try to maintain the brand image, brand image to pull the market sales. In addition, if from time to time for the brand, pre-training for their customer base, will lose a part of it, so for terminal operators who will be a loss. Therefore, brands and terminal operators to offer a unified policy and strategy, both for the side, are of great help, otherwise, it will harm the interests of both.

brands every year for the brand, the main reason is due to short-sighted brands. In recent years, the brand blindly misappropriating caused terminal operators can not operate the thing is endless, the only of its rapid accumulation of wealth, regardless of the practice of terminal life and death, the impact of the underwear market is very bad. Investment in each season, always emerged a number of new brands through advertising for investment, the conditions of play cheap baseball hats is very attractive, such as hundred percent replacement, free initial fee, discount low supply, delivery materials, This lip is often most appealing to just enter the underwear industry, operators of the heart, unsuspecting people are easily deceived, but signed a contract to join, pay a franchise fee, only to find manufacturers are playing with words , a replacement will set many restrictions, supply discount retail prices low is to increase the initial fee will be free to have management fees, send the material is hand only to find a few pieces. When the terminal operators to understand these ethics, has been too late! But this time the contract has been signed, can not to change the terms of the contract, it has been stuck brands. Therefore, in this case, the terminal operators as well as holding for a year is the year when the contract expires next year for the brand quickly, and some bad brands in the coming year and become nothing, then Bluff. So, integrity is not high in the market situation, no one who would be loyal to the brand every year for that is natural that the. wholesale bseball caps

Held recently in 2006 the textile industry of central China Development Forum, Assistant Director of Finance and Trade Economics of CASS, said Jing Linbo PhD supervisor, griffey sneakers although China is the textile and apparel manufacturing country, but it is a small brand, brand serious deficiencies, has restricted the development of Chinas textile and garment industry weakness. Textile and garment industry brand development needs systematic operation.

According to reports, Chinas apparel exports in 2004 reached $ 13 billion, but exports to over 50% of the main processing, 30% of the trade mark by the importing countries, styles, patterns for complex sample processing, independent clothing brand exports accounted for only about 10%.

From the Beijing Bureau of Commerce of the survey, Beijing 2005, textile and garment export its own brand market share, the citys textile and garment exports accounted for only 0.3%. The companies surveyed, only 20% have their own brands. And those who do not own brand business, only 25% had plans to create its own brand, yet another 75% of companies plan to create their own brands. Capability of independent innovation is weak, the unbearable high cost of brand development company founded its own brand of one of the reasons the main block. At the same time, "Pa edition of" phenomenon also seriously affected the enthusiasm of enterprises to cultivate brand.

According to this phenomenon, Jing Linbo that textile and garment industry brand development needs a multi-faceted. Shishi City, Fujian Province, such as the proposed "six projects" that were implemented by increasing prices, brands, shops, famous, teacher, model and other strategies, so that from a production base Shishi clothing brands have to upgrade. In just a few years, Quanzhou clothing industry had got only eight known trademarks in China, the four Chinese brands. Starting in 2005, Fujian Province were garment industry began from the inside out to create the brand, especially in some local fashion designers have enabled Fujian to send the content of the clothing brand has really formed. At present, Fujian were upgraded innovative new brand clothing also made fruitful results, and emerged as seven wolves, rich bird, gold rhinoceros griffey shoes treasure, Yebao, Qipai, Ba Jin, Hadley and a number of renowned market well-known clothing brands. City of casual wear in China, the Chinese town of sports and leisure apparel, trousers China Town, China Town and other childrens titles are also settled in Fujian.

Jing Linbo told reporters, textile and apparel industry brand development to go the road of independent innovation. In Anhui, for example, due to lack of independent brands, Anhui Garment Industry Development is limited, weakening the competitiveness of the apparel market. To speed up the construction of own brand clothing, apparel established in 2005 in Anhui Province Chamber of Commerce, has prepared and the "Blue Book, Anhui Garment Industry Development", in Hefei, Huangshan and other places apparel industrial park planning and construction. Status for the clothing griffey shoes brand landslide, clothing Chamber of Commerce has the potential to give strong support to the brand, actively promote the development of local brands, has been the formation of multiple brands apparel, like the handsome, according to Li Teng, etc., they have been out of Anhui, into the country, Anhui Garment industry and therefore presents a broad development prospects.

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acquaintance TOUGH time, make it difficult to look at it as a Hong Kong brand, unique people thought it was a trademark brand in Switzerland, with its atmosphere of advertising, did not the slightest local brands shy. In operation, TOUGH is a pioneer in the local brands, in the above mentioned countries and regions vied for, people of their sense of fashion and good quality assured home.

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