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in the purchase, the dealer is always selective. Ba Jins orders in two ways: one is free dealer orders; the second is of a style for a buyout. Ba Jin, a purpose, the company fully support strong, brand-conscious dealers. The dealers own financial strength is the first. A weak financial strength of dealers in the business process will always be consciously or unconsciously, to take short-term behavior. For example, a look at those who sell goods, the amount of control in the purchase appeared to be very careful; while sales also reluctant to cheap baseball hats invest due to lower terminal of the operational efficiency.
Rimula generous indeed attracted a large number of dealers, while dealers have greatly new era hats enhanced the companys trust, company and distributor of the game which is not bargaining in some of the details, but at a higher levels: the company is the dealer to provide the most optimal product mix, best-selling models to ensure ongoing supply of goods at the same time, the company also helps dealers to minimize the cost of sales and control inventory, maintain cash flow patency. In the companys credit terms, Rimula Traditionally, there is little commendable, namely, that the company never owed suppliers amounts, one to the specified time, the Ministry informed the companys financial cooperation unit checkout. Unambiguous in terms of money to the dealers attitude a lot of confidence.
mens casual wear brand focused on producing the lions, positioning the city has become identical brothers "cats and dogs", Hong Zhongxin aware Rimula as soon as possible out of this situation. Execution of advertising strategy hard to establish a strong local tyrants in corporate image; in product positioning, Ba Jin gradually with distance from city rivals. In 2002, Hong Zhongxin went to Beijing, the Central Plains with well-known international negotiations cheap mlb hats to seek collaboration. Central International has published the "positioning" series books, but also for clothing product development and marketing are very familiar with unquestionable professionalism. Central to the Hong Zhongxin open prescription and Hong Zhongxin thoughts exactly.
Coincidentally at the same time, Beijing Qipai is also a consultant and management company of human resources and business planning. Freemason new force can not prevent the rapid momentum of the older generation feel the pressure, Hong Zhao Zuo Hong Zhao brothers are set to strengthen its sales network, such as last year will not force the original tune for the withdrawal of Shandong branch sales company, and in order at the urged to break tradition, updated marketing strategy. But the discerning eye can see Qipai focus on healthy, young men seem slower than a beat. In February 2002, Ba Jin has been a long time for approval of the "China Environmental Labeling Product Certification" has finally ripened, it has become a garment and textile industry in Fujian Province, China casual dress industry owns the certification of the first, Rimula the product conforms to the people involved in green green consumer trends, competitive field of another self-evident. Last June, the Hong Zhongxin celebrity endorsements followed the wind, decided to abandon the practice of two are the wholesale bseball caps usual male model, will be replaced by Xu Chong Chiu. And although the first step Qipai concept introduced celebrity spokesperson, but the supermodel star power Hu East, obviously inferior to Chiu.
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April Rimula summer, new products, the company also announced a new marketing model, the buy-out from agency to agency commission, that the former agents and franchisees store orders, the buyout business, obtain high profits and bear the risk of high inventory business model into stores by agents and companies to join the national retail price maintenance operations, shall not increase sales or discount sales, and sales by the end of list of guitar models, and get a certain percentage of sales commission, and all the inventory risk borne by the Corporation.
introduced a new model, caused great controversy in the industry, many peers dubbed Ba Jin is one of "not to discount promotion, not to bear the inventory risk aversion, not to mention a large advertising price "and" conflict model. " Consumers and agents are also numerous doubts: Consumers will not consider is the price of added water, damage to their party interests, and dealers are worried that the company can afford such a big risk, can protect the store normal profits.
In fact, for the introduction of a new marketing model, Hong Zhongxin is has its own well-considered. Rimula now have completed the original accumulation of capital, the company has no loans and foreign debt, production capacity and scale of construction is ahead in Jinjiang. This new model is able to take the hardware. The significance of the new model to bear all the risk, so that stores can focus all the energy, the work focus on customer services, head office building to help smooth and efficient griffey shoes sales channels, the company developed the water-free pricing policy, zero-defect quality policy, 100 percent satisfied with the service management strategy, fully implemented to the sales terminal.
marketing model for the introduction, in fact, stems from a deeper background that China has joined the WTO, and foreign mature brand than domestic brands differ greatly, so it should be in a limited time, investment great energy and financial resources to make up their own deficiencies, the only way to large-scale offensive in the foreign brands have the power to compete.
of course, to take such a model, you must use the promotional backing, and in the guaranteed price unchanged, Ba Jin decided to accumulate their own funds for advertising to support this measure carried out in the nike air more uptempo end.
can be said that the new marketing model of essence, is to bear the risk and expense of the Corporation, interest from the head office, agents, stores and consumers to share, to achieve the excellent four-win situation. The key measures to achieve this is to sell specialty shops and agents must strictly enforce the Corporations pricing policies and service policies in order to allow consumers to truly free water buy quality products and enjoy the service.
new policy can bring about two effects: first, the lowest allocation of resources to maximize value, second, faster speed and lower sales of operating costs. But it is clear that Hong Zhongxin intention to sell the inventory and franchisees and slow-moving products back pressure head. It is said that Hong Zhongxin had repeatedly calculated to bring pressure on the new policy, consider a long time has finally finalized this year, and the companys weight is under pressure financially strong. Today, the marketing strategy of the effect of Ba Jin has not reached the expected, because the original sales management information system feedback data errors larger, slower. Hong ken griffey shoes Zhongxin are looking for a more perfect management software, starting from the second half of last year, and Beijing, a software company dedicated to develop such software.
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In fact, the first step, seven wolves, and the country is currently in Jinjiang, the leader has to establish their own position. The Ba Jin and nike dunk heels Qipai as financial strength, build through advertising, has established a strong position. For more clothing enterprises in Jinjiang, how to break through in their own circles is the top priority.
Lee Lang fashion in the beginning of the Vice President Hu Cheng eyes, Jinjiang, now jordan heels the competition is basically casual homogeneous herd, the consumer no choice, the price war has become inevitable, and how out of the cycle of price wars, Hu believes that differentiation has become an inevitable trend.
Lee Lang broadcast in the media last year to Chen Tao-ming for the endorsement of image advertising, publicity because of its "business casual" concept sprung up everywhere. Hu Cheng beginning of that nature, Jinjiang casual wear are similar, the key is who should keep up with consumer demand. From advertising for some companies to competition, some enterprises in order to show strength, while others demand www.jordanohighheels.com and the real is to select the spokesperson. Currently, Lee Lang of advertising as a whole reflects the high education, but also shows how to select the ads for the cautious and wise.
Because of its strength, and many other reasons, Lee Lang brand still in the stage of cultivation. Therefore, the growth stage Lilang very strict selection of dealers, Hu believes that the reason why many companies can not form in the market effect, because dealers do not have the same brand and business concept. Lee Lang and franchisee relationship can be likened to "marriage", the two sides share bliss, when in trouble with. Franchisee, poor management or poor credit, a direct impact on the brands image and interests. So join the Lee Lang, based in receipt of an application, the applicant will carry out strict inspection status and screening, only to meet the capital, experience, management capabilities to operating profit are before Lang dress, use such means to ensure the sound development of the brand.
headquarters of franchisee stores in your area carry out a detailed survey district, the target consumer groups, surveys, assist the franchisee to choose the right shop, shop to ensure the success rate. Brand based CI Manual by Lee Lang, shop / office decoration and construction, operating franchisees, POS system, a unified posters, merchandising and a series of guidance for the franchisee, "copy" a Lilang store. Only consistent only with the external "form" like conditions, while the real "God" also is the consistency of the management system. This same system is not only a written agreement entered into or executed the same. Lee Lang brand has attracted a large number of franchisees, because Lilang good management system to attract and bring together a group nike heels of outstanding professionals, and these people for franchisees to provide a good brand, product, management, marketing, logistics, training various backup platforms.