does not mean that long ago, mens brand in China, the birthplace of Ningbo had a let-made mens brands more embarrassing things, Shanshan suit in a mall with two off the price of the sale, said the backlog of old business. The move shattered the Shanshan brand of high-end positioning in the minds of consumers. Even more surprising phenomenon is that of a franchisee Shanshan in a store in the Firs, Youngor front face selling. Reason is that all suits anyway, customers choose. Two brand ambassador, Fei and Liu Xiang as the challenges in the wall on both sides of the same things with each other in the eye.

Firs marketing channels mainly franchisee. However, the regional sales is not very good, the franchisee on the discount, which can not control the head, excessive discount has seriously damaged the Shanshan brand value. In September 1999, Shanshan Group made "to implement the franchise model, re-market network system," a strategic decision, but new problems began to emerge. Such orders are not set by the market is not the final say, but by the main franchisee closed. Firs cheap baseball hats on the market demand information is obtained, where the master franchisee, this situation can not really understand the market of enterprise needs. As a consequence, Shanshan image of the terminal, the terminal influence is cut off, unable to reflect the brand image.

Some companies may even imitate the French brand to franchise stores, flagship stores way of marketing. Such as the Younger opened more than 500 to 1,000 square meters of clothing stores. One business area of ??300 square meters more than 30 flagship stores, Nanjing Road in Shanghai, which opened a huge area of ??4800 square meters of the flagship store. However, this flagship store and the counter form of cost is too high.

Comments: that the production of clothing sold that marketing success. In fact, no modern marketing theory, there is no reasonable marketing network, not consistent with the brand marketing, how to obtain market acceptance, how to make the brand influence.

Experts believe that the brand culture is most lacking in the domestic garment enterprises. Brand building is a systems engineering, quality clothing, design, marketing, channels, services, and advertising and all other activities should be brand-building services. Mature brand requires a process of accumulation, consumers like to know more from a brand takes time, manufacturers should continue to deliver the brand message to consumers, brand image. Once the formation of a consumer brand awareness, then, he wanted the grade of the clothes, they will immediately choose the brand. wholesale bseball caps

Comments: Mens difficult on the domestic high-end, the problem is multifaceted. But the fundamental point is cheap mlb hats that their understanding of quality standards also remained at a low level. Haier Zhang believes that the highest standards of quality inspection is consumer demand. The domestic production of mens precisely the pursuit of quality only, but they ignore the needs of consumers. Forest for the trees, let us pay the tuition. Back to basics, that is the men asked for the solution.

"With the increased level of consumer apparel brands to enter the world, domestic apparel brand positioning Hedges brand to high-end market a nike heels for women breakthrough. "crux of the problem this analysis experts.

Domestic mens brand positioning is reflected in particular: all concentrated in the 40-year-old man who succeeded. From the Firs "successful men can not be too cool" to Youngers "Chinas Pierre Cardin", successful, mature, stable China-made clothing is the center of attention. And the prices are invariably limited to 4,000 yuan in 1000.

A decade ago, is positioned a little high-end as long as some, marked with the stigma of successful suit will be able to meet the most recently entered the high-income groups. But todays consumers demand more personalized, "I succeeded, but not necessarily stable, I matured, but not quite satisfactory." The success of mens clothing exclusively domestic orientation will undoubtedly ignore There are many types of success, is also a successful man, Charles Zhang and Liu is definitely a different personality. Reflect the personality in order to better meet the consumers, therefore, the positioning of the successful man also need to be subdivided.

And foreign brands, also aimed at a successful man, they are very accurate positioning is very small. France, for example crocodiles, specializing in the success of mens casual, but focused on sports, and further locked in tennis, so to create a casual tennis brand. Another example is the Golden Fox, focused on golf and leisure, leisure area in the golf and no one can.

Comments: Brand personality is like, like the human personality, to give other people left a deep impression, is the most important factors distinguish different from each other. The failure of domestic brands is that the personality in the consumer mind fuzzy. A brand of charm is expressed through the personality, no personality of the brand can not remember. The mens domestic brands have made the bogey.

see men nike heels 2012 walked the streets of China, we can easily find, only to learn a foreign brand companies business practices, but did not catch live in the real core.

For businesses, branding is the most important. jordan heels

Experts believe that China-made high-end mens brands to break through when there is a misunderstanding on the understanding and hope to enhance the brand by design, but on the contrary, it should be www.jordanisiheels.com brand driven design. The same style of clothing, two different brands to push, the result is certainly not the same.

Domestic mens brand positioning does not solve the problem, you can not develop. If located in the dress suit, should not produce jackets, T-shirts and other products. If the high-end positioning, we must have reached in any high-end, not frequently participate in discount activities, or play a great role for the brand damage.

spokesperson for the image of men made the most enthusiastic and most prone to errors part. "Which big name stars on whom to not only increase costs and undermine consumers understanding of the brand." Wang said so. Shanshan Liu Xiang as an ambassador was invited, but would like to promote calm personality Shanshan suit, however, it achieving its purpose. There are mens wear brand, please do speak Jordan Chan, in the public eye, Jordan is funny, kind of image, brand personality is loaded element does not include the character of these two points, consumers see the two mens endorsement ads , but rather at a loss, brand positioning is more ambiguous.

haphazard marketing system

Not long ago, mens brand in China, the birthplace of Ningbo had a let-made mens brands more embarrassing things, Shanshan suit in a mall to 2 off the price of the sale, said the backlog of old business. The move shattered the hearts of consumers, "Shanshan is not to withdraw from high-end market?"

more strange phenomenon is that of a franchisee Shanshan in a store in the fir fir, the Younger against the surface to sell. Reason is that all suits anyway, customers choose. Two brand ambassador, Fei and Liu Xiang as the challenges in the adidas 2012 wall on both sides of the same things with each other in the eye.

Firs marketing channels mainly franchisee. Jeremy Scott Wings 2.0 "Not very good regional sales, franchisee discount. Corporation provides retail price maintenance suit them two thousand three thousand dollars and are willing to sell, as long as into cash." Zheng Yonggang quite a headache.

1992, Shanshan was first built in the domestic apparel industrys largest marketing network system, relying on franchisees to complete the production, supply and integration. However, as the companys development, Zheng Yonggang becoming increasingly aware that this system is to function effectively, there must be a prerequisite: the markets appetite significantly, the number of goods sold many goods. Once the market demand slowed down, the channel is no longer the channel, and become a "warehouse." Every year, so much inventory, not only to enterprises in the capital to bear on the great loss, and periodic substandard goods, discounted goods seriously damaged Shanshan brand value.

Shanshan even afford the current cost of jeremy scott wings this marketing model is not a garment enterprises to develop the future direction.

1999 September Shanshan Group made "to implement the franchise model, re-market network system," a strategic decision, but new problems began to emerge. Such orders will be, no orders are not given the final say by the consumer, nor by the sub-franchisees, but by the master franchisee closed. Since adopted a buy-out system, when the buyout of the old stock is not completely sold, the master franchisee or less will not be given when the new stock, to sell goods to the old times every franchisee; Similarly, the franchisee for the stock replenishment when the enthusiasm is not high, can not fill not fill.